Meta's full-funnel automation demands agencies shift from ad production to strategy. Here's how to reposition your team and protect retainer value.
Learn how intent-based platforms unify retail and brand media under one agency roof, cutting redundant spend and unlocking cross-channel attribution.
Meta's AI video tools won't replace your creative team—but agencies that don't restructure workflows around catalog-to-video automation will lose clients fast.
Learn how to reallocate budget from traditional search to CTV, social, and digital using intent signals and incrementality data to maximize cross-channel ROAS.
